About 7000 decisions are taken every day by a single human scientist. Likewise, organisations make several decisions every day and major of these is the decision to go to the press. However it may be, it is not the number of decisions taken that matters, rather it is the quality of the decision taken.
After all has been done, and all relevant boxes have been checked on your checklist, we recommend strongly that you run your decisions again along the lines of these factors. This is a necessary step in reducing collateral damages in the printing projects.
At DOXA DIGITAL PRINT, we have discovered mistakes common to many clients, so we’ll love to provide solutions to them.
Many times, people mix up a print resolution with web resolutions. These are two separate environments and must be so treated. To help us understand what print resolution is, without boring you with scientific jargon, let’s consider this; The simplest description can be seen as when you notice that your printed picture is spilling over into the background, such that you cannot determine the boundaries of each property in the whole picture.
Printing resolutions are best understood by the printing company, which understands the machines and material available to deliver your project. Some clients think that the resolution of photos or any other on the computer monitor will always be the same when printed; This is not correct. In view of this, we always advise that you clear the resolution with them.
Just like print resolutions, print colours are a very crucial factor to consider. Its quality actually contributes to the quality of resolution that we experience or achieve in printing. It is very different from the web colours you see on your monitors. In order words when the photo or any other material is printed on paper, the colour may never be the same as what you saw on the computer. Print colours are processed in the CMYK colour format. Cyan, Magenta, Yellow and Black in the printing world appeal differently to your eyes and mind on paper. While RGB, red, green and blue. When the colours of a print project are not well settled, it may pose very difficult problems in the end. Refer to your printing agent to close up your colours before the final printing.
According to an online source, there are about half a million font types in the world; each of which is distributed into various families. Font plays a very vital role in printing as well as in other spheres of life. Many People often neglect this factor because they are ignorant of the fact that, fonts can help in transmitting meanings and emphasis in writing. There are fonts that have been found to be very suitable for prints and some have been found to appear well on the web. Some examples of common font types may include Verdena, Arial, Helvetica, Georgia, Comic sans etc.
Therefore, it should be typical for your organisations to have an official font chosen for all their prints. This should be chosen from among the fonts that have been generally recommended for magazines, books, brochures, leaflets etc. You may also contact your publisher to expose you to more information about suitable fonts.