Every event is a story.
You need to stop ignoring your events sequence because it is a strategy for telling your story. It may look trivial but it’s a powerful tool that is capable of driving the objectives of your event to its final destination.
What is event sequencing in Events management?
Event sequencing is simply a means of breaking down a particular event into bits through the effective use of interest generating activities in order to create Attention, Interest Desire, and Action in any event be it a conference, workshop, seminar, webinar, wedding etc. Consider events sequencing as a means of communicating your organisation’s or individual’s intention to your invited guest using very carefully selected bespoke activities programmed to either disseminate or collect needed pieces of information. The following are worth your attention
1. Event objectives
In order not to sound like a broken record, don’t step into organizing any event without counting the cost. Event objectives are why you want to host the event. It is the next most important step after deciding on the type of event. Once this is achieved. every other item falls into place. Event objectives will offer effective insights into the sort of materials, tangible and intangible and other resources in order to design the winning sequence.
No one has the whole time on earth, hence a critical resource to consider when designing an event sequence. No matter how fantastic the sequence design may seem, it has to be within a time frame suitably allocated for the programme. Sometimes it is pretty difficult to compress the whole details into the very scarce time allotted. Notwithstanding, frivolous details have to be discarded and the most important details have to be juiced out so as to make good use of the limited time.
3. Audience Psychographics
Audience psychographics can be described simply as the character traits of a particular audience peculiar to any organisation. They may include goals, interests, values, lifestyle choices and desires. Every organisation that does not have a substantial amount of this information about their audiences may always struggle to set events and or marketing goals. Therefore, these characteristics help to carve out bespoke activities relevant and in affinity with the audience. Consequently, they can relate and engage with any activities that are programmed into the event.
4. Population of event attendee
The number of people who attend your events also determines the sequence that may be deployed into the event. The more the population, the better the activity and vice versa. These decisions are factored in the expectations before the commencement of the event. The population of a certain gender is also a factor to consider in designing the sequence of the event, for instance, if the event is centred on the female gender, then one will expect that the sequence will be done in such a way that the female gender is better captured, even though the male gender may also be present at the event.
5. Availability of Funds
This is also a very crucial factor, if not the most crucial. No matter how beautiful the plans are, if there is no substantive financial muscle to bankroll the project, then the event may not be realistic at the end of the day. Organisations have to therefore take into cognizance their financial capabilities before embarking on a project. They may also look out for sponsors who may be called in to sponsor various activities in the event.
In conclusion, to make your events an unforgettable story, and indelible in the subconscious of the audience, organisations must seek to be creative, engaging all the necessary factors in order to gain maximum benefits from any event.
Mfon Udoh Barry