You may have been progressing in error without even knowing it, unconsciously committing mistakes that have quietly slowed down the real progress of your event goals. But here’s the good news: you’re about to discover the way out.
With over two decades of hands-on experience, DOXA DIGITAL has seen the ugly, unexpected, surprising, and unbelievable things that can unfold during events. We’ve handled them, learnt from them, and perfected the art of turning event chaos into event excellence.
So today, we share with you the greatest advice you can ever get from us right now.
Let’s get started.
1. Misinterpreting Your Goal
Never joke with the golden step of setting a realisable goal for any event — no matter the size.
But here’s the trap most people fall into: they write down the goal… then go to sleep. They assume everyone involved understands exactly what must be done.
Events don’t work like that.
You must follow up, hold conversations, listen carefully, and confirm understanding. Encourage your team, vendors, and partners to repeat the expectations back to you. If necessary, host a scripting conference, a debrief session, or a virtual presentation forum.
A goal no one understands is a goal that cannot be achieved.
2. Targeting the Wrong Audiences
From our experience, this remains one of the costliest errors in event planning.
Your audience determines everything — the design, the message, the content, the logistics, the ambience, the strategy, and even the budget.
If you target the wrong people, you waste scarce resources and end up frustrated.
To avoid this:
- Identify the groups that connect with your mission, vision, and purpose. Study them — who they are, how they behave, what they love, and where they hang out. And if you’re unsure, hire an expert to help you get it right. Knowing your audience is not optional. It is the backbone of successful events.
3. Copying Your Competitors
The world is now a global village. One click and you can see everything your competitors are doing. But copying them is one of the “wrongest” ways to build a brand. Imitating someone else silently weakens your identity while strengthening theirs. The information you allow into the market shapes how your audience perceives you — and perception is everything. Be inspired, yes. But stay original. Stay YOU. That is your real power.
Globalisation has changed the rules. The winning strategy today is collaboration, not isolation.
Look at the biggest companies in the world — partnerships power their breakthroughs. Apple’s partnership with TSMC for micro-OLED technology is just one example.
In conclusion, if you truly want your events to create impact, results, and unforgettable experiences, then take these lessons seriously. They are not theories — they are insights born out of decades of real-life event victories and scars.
