In today’s issue, we would like to share a very crucial subject some organisations find confusing. Ideas are great but how do organisations unbundle them and make them useful for their event? With almost three decades of dealing with organisations and their events, let us take you through how to unbundle your next event concept.
Does everything start with an idea?
Ideas truly shape the world. From the fastest trains and tallest buildings to life-saving medical discoveries, every major achievement started as a simple thought. Nothing significant exists today that did not first exist in someone’s imagination. In the same way, everything meaningful begins with an idea.
Events are no exception. They are not random activities or sudden inspirations. Every successful event is created to solve a problem, meet a need, or communicate a message. Before the decision to host an event is made, there is careful thinking, analysis of variables, and intentional planning.
Dr Myles Munroe once explained that ideas grow through stages. They begin as concepts, develop into principles, and eventually become vision—a clear picture of the future you want to create. This vision becomes the guiding force behind any event. It determines what is included, what is excluded, and how decisions are made. Without vision, anything goes, and when anything goes, discipline is lost.
Unbundling also shapes your event concept.
This is where unbundling your idea becomes important. Unbundling simply means breaking your vision into clear, understandable parts so it can be communicated effectively to your audience. It helps you explain what the event is about, why it matters, and what outcomes you expect. When ideas are simplified, results can be measured, and audiences can follow along without confusion.
This is where unbundling your idea becomes important. Unbundling simply means breaking your vision into clear, understandable parts so it can be communicated effectively to your audience. It helps you explain what the event is about, why it matters, and what outcomes you expect. When ideas are simplified, results can be measured, and audiences can follow along without confusion.
SocialTables defines an event concept as the elements and details that make up the practical experience of the event. In simple terms, your idea must be translated into the right activities, sequences, tools, and experiences that clearly communicate your message.
For example, what activities will happen first, and which will follow? What tools, technology, or materials will be used at each stage? Every element must clearly reflect what you are trying to achieve.
Your audience is a critical part of this process. No event idea can succeed without considering the people it is meant for. As discussed before, the three key Ps of event management are Place, Purpose, and People. If your idea does not connect with your audience, it loses value.
Unbundling your event idea is about alignment. It ensures that you and your audience are on the same page. When people understand your vision, they naturally become ambassadors for your brand, sharing their experience with others.
Another major benefit of unbundling is clarity around resources. Not every idea works with every budget, skill set, or team. By breaking the idea down, you can identify what is realistic, what needs support, and who you need to bring on board to successfully deliver your vision.
