Event planning in this century is undergoing a serious paradigm shift. Those who cling to old methods risk becoming irrelevant. The truth is, today’s audiences expect more than just fancy table settings and decorative canopies — they want memorable experiences.
Here are two important reasons every event professional must evolve beyond the basics:
1. Focus Less on Glasses and Plates
Event managers must move beyond simply showcasing different styles of glasses, plates, and canopies. Guests are tired of seeing the same old setups — after all, they already have these items at home.
What truly captures attention is uniqueness. People want to see something different, something they’ll never forget. So instead of spending all your energy polishing glasses and arranging canopies, channel that creativity into designing distinctive, meaningful experiences that leave a lasting impression.
2. Give the Extra for Free
You must understand that one event will not make you rich overnight. Growth in the events industry is built on relationships, not transactions. That’s why offering an extra service — completely free — is not foolish; it’s strategic.
Providing extra value without attaching a price tag helps build trust and loyalty. What seems like a small gesture today can open doors to bigger opportunities tomorrow. However, it’s important to indicate this free service clearly on your invoice or agreement so your client’s decision-making body understands its value.
Event managers who think giving extra for free is “wasteful” often end up paying more later to repair strained relationships — a classic case of penny wise, pound foolish.
In conclusion,
The events scene is rapidly evolving. In order to remain relevant, you need to invest in relationships that endure beyond a single event and change your focus from the ordinary to the remarkable. Older methods will eventually become obsolete; those who innovate and contribute more will take the lead.
